Industries
The same care, shaped around how your sector wins work.
A roofer's customers look for different proof than a dentist's. These pages show how Arête approaches each sector, and which services make sense first.
Trades and home services
Tradespeople
Websites, Google Ads, SEO and Meta campaigns for plumbers, electricians, heating engineers, builders, roofers and other trades who want a steadier diary of local work. It's all built around how homeowners pick a trade: a quick search, a look at reviews and photos, then a call. Arête's aim: make you the name they ring.
Roofing companies
Websites, Google Ads and SEO for roofers who want more planned re-roofs and flat roof replacements alongside the leak and storm-damage calls. Everything is built around how homeowners vet a roofer before they let anyone up a ladder. Get past that check and you're the one they ask to quote.
Driveway and paving companies
Websites, Google Ads and SEO for driveway, patio and paving installers who want quote requests from homeowners ready to spend on block paving, resin, tarmac or natural stone. Every page is built to answer the questions that make homeowners hesitate. What's it made of, will it drain, what's the guarantee, and who exactly are they dealing with?
Landscapers
Websites, search and social campaigns for landscape designers and garden builders. More enquiries for the gardens you do best. Booked early enough to plan the year.
Window and door installers
Websites, Google Ads and SEO for independent window and door companies. Built to book home surveys with homeowners who compare carefully. And won't be rushed.
Kitchen and bathroom companies
Websites, Google Ads, SEO and social campaigns for kitchen and bathroom designers, showrooms and fitters. Built to fill your diary with design consultations. From homeowners who are ready to plan.
Cleaning companies
Websites and Google Ads for domestic, commercial and end-of-tenancy cleaning companies. Built to bring you steadier enquiries, more recurring work and customers happy to hand over the keys. The aim: fewer one-off cleans, more regulars.
Hospitality and leisure
Hospitality
Websites, Meta Ads and local search for independent pubs, bars, cafés and venues. Built to fill quiet midweek nights, win more private-hire bookings and bring more of your trade direct. Fewer platforms taking a cut.
Restaurants
Websites, Meta Ads and local SEO for independent restaurants that want more tables booked direct, fuller quiet nights and a menu diners can read on a phone. No pinching, no zooming.
Fitness studios
Meta Ads, websites and local SEO for independent studios, boutique gyms and personal trainers. The goal: a steady flow of trial bookings, and trial bookers who stay on as members.
Salons
Meta Ads and websites for independent hair salons, barbers and beauty studios. Built for two things: new clients booking online, and more of them coming back.
Professional services
Accountants
Websites, SEO and Google Ads for accountancy practices and bookkeepers who want steadier enquiries from the clients they're set up to serve. Contractors, landlords, e-commerce sellers, growing limited companies. Whichever niche you lead with, Arête builds the marketing around it.
Solicitors
Websites, SEO and Google Ads for solicitors and small law firms who want steadier enquiries in the practice areas they value most. Price and service information people can follow. Enquiry routes that feel private. And the right matters reaching the right fee earner.
Recruitment agencies
SEO and websites for specialist recruitment agencies that want more client briefs and stronger candidates coming to them direct. Less reliance on job boards. More of the pipeline in your own hands.
Estate agents
Websites, Google Ads and Meta Ads for independent estate and letting agents who want more valuations booked. Portals bring you buyers and tenants. This is about reaching the local homeowners and landlords who give you instructions.
Health and care
Private healthcare
Websites, Google Ads, SEO and Meta Ads for private clinics, physiotherapists, aesthetic practitioners, private GPs and specialist consultants. Your patients research carefully before they book. Arête builds marketing that turns that research into booked consultations, inside the rules that govern health advertising.
Dentists
Websites, Google Ads and Meta Ads for dental practices that want more private treatment consultations, from implants and clear aligners to routine care for nervous patients. Everything is built around GDC standards and ASA rules on dental advertising. Persuasive where it counts. Careful where it must be.
Vets
Websites and SEO for veterinary practices that want more registered clients, fees owners can find in seconds and an emergency route anyone can follow at 2am. Owners don't switch vets lightly. Arête builds the pages that help them choose you in the first place.
Start a conversation
Sector not listed? Tell Arête about the business anyway.
Most small businesses win work in similar ways. If yours isn't here, you'll still get a direct reply and an honest view on whether Arête can help.
A direct reply
A personal reply, usually within one working day. No sales script, no chasing.
A short conversation
A look at the business, your current website and what a good result would look like for you.
A clear recommendation
The leanest sensible next step, with fixed scope and a fixed price. Sometimes that's nothing yet, and you'll be told so.
Prefer email? Write to info@aretemarketing.co.uk.