Roofing companies · Websites

Websites for roofing companies

Storm-damage callers want someone on the phone in seconds. Re-roof customers want proof before they pick you from three quotes. Arête builds roofing websites that win both.

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From £1,800 per project

The situation

Why your customers are searching.

Nobody can climb up and check your work before they hire you. So homeowners judge you on what they can see: photos, guarantees, reviews and the accreditations you've earned. If your website hides them, the job goes to whoever's cheapest or answered first. That's rarely the most careful firm.

What sends them looking

A storm or a week of heavy rain brings a sudden rush of leak, slipped-tile and flashing calls.
Spring and summer need filling with planned re-roofing and flat roof work.
You've become an approved installer for a flat roof system such as GRP or EPDM, and want the enquiries to match.
Too many enquiries are small repairs miles outside the area your crew can cover efficiently.
You've added a second crew and need bigger jobs to keep both busy.

The problem

What costs roofing companies work.

Where the work slips away

Emergency and planned roofing need handling separately: the storm-damage caller wants someone today, the re-roof customer wants a detailed written quote.
Homeowners can't see the problem themselves. They lean on your photos, explanations and reviews to judge whether a repair is needed at all.
Storm weeks bring more calls than one crew can handle, then demand drops away just as fast. That makes budgets and staffing hard to plan.
Searches mix high-value re-roofs with small jobs like gutter clearing, and an untidy ad account pays for both without telling them apart.
Stock photos of roofs give a homeowner nothing to judge you on. A gallery of your own jobs, sorted by roof type, gives them plenty.

What makes customers hesitate

Homeowners worry they'll be sold a new roof when a repair would do.
Customers want to know if a guarantee still means anything should the company stop trading. That's why insurance-backed guarantees come up so much.
People with storm damage want to know if you can supply photos and a written report for their insurer.
Plenty of customers are wary of roofers who knock on the door. They look for a proper business address and a review history that goes back further than last month.

How it helps

What a better website changes.

Your emergency page puts the number first, then the areas you cover and what to do while they wait.
Re-roofing, flat roofs, chimneys and leadwork each get their own page, with photos and how the job runs.
Guarantees, insurance and accreditations sit right next to the services they cover.
Galleries sorted by roof type. Someone with a slate roof sees your slate work, and picks up the phone.

What you get

Emergency call-out landing page

A short page for leaks and storm damage. Number at the top, areas covered, and practical advice while the customer waits.

Project gallery by roof type

Pitched tile, slate, flat, chimney and leadwork jobs grouped separately, each with the town and a short description of the work.

Guarantee and insurance section

What your guarantee covers, how long it lasts, whether it's insurance-backed, and the insurance you hold. In plain English.

Accreditations placed by service

Scheme and manufacturer logos, such as NFRC, TrustMark or a flat roof system approval, shown on the pages they relate to.

Quote request with photo upload

A form that asks for postcode, roof type and photos from the ground, so you can screen jobs before you book a survey.

Call tracking on the website

Tracked numbers that show which pages and sources bring in roofing calls, with emergency and planned enquiries kept apart.

Measurement

The enquiries that count, tracked properly.

What counts as an enquiry

A call from a mobile search about a leak or storm damage, traced to the ad or listing that sent it.
A re-roof or flat roof quote request with the postcode, roof type and a few photos taken from the ground.
A booked roof survey or inspection.

What gets tracked

Calls from the emergency page compared with calls from planned-work pages.
Quote requests by roof type and postcode.
Gallery views before an enquiry, which show whether your project photos are pulling their weight.
Tracked calls by source, including the map listing, ads and organic search.

Worth knowing

What customers check, and the rules to follow.

What customers look for before they call

Project galleries sorted by roof type (pitched tile, slate, flat, chimney, leadwork), each with the town named.
Accreditations that apply to your work, such as NFRC membership, TrustMark registration, CompetentRoofer or approved installer status with a flat roof system manufacturer.
Your guarantee on workmanship and materials: how long it lasts, and whether it's insurance-backed.
Public liability insurance stated up front, next to the business's registered details.
Photos from the roof that show the customer the problem before any work is agreed. Few things build trust faster.

Rules worth knowing

Re-roofing can fall under Building Regulations, and members of a competent person scheme can self-certify some of that work. It's worth saying which scheme applies to you.
Claims like 'fully insured', 'insurance-backed guarantee' or 'approved installer' must be accurate, because UK advertising rules expect claims to be backed by evidence.
Quotes agreed in a customer's home are usually treated as off-premises contracts. These carry cancellation rights under consumer law, and your paperwork should reflect them.
Roofing runs on the weather. Ad budgets and response promises need to flex with the forecast and the diary.

Straight answer

Is it right for you?

Yes, if your work is better than your website lets on. It's where homeowners go looking for the proof they can't see from the ground.

Made for

Roofing companies wanting more planned re-roofing and flat roof work alongside repairs.
Firms whose accreditations, guarantees or manufacturer approvals are hard to find online right now.
Roofers with a good photo record of past jobs, or ready to start one.

Not for

One-person repair businesses fully booked by referrals, who may only need a simple profile for now.
Firms not ready to show their own project photos. Stock images undermine a roofing site.

Starting price

From £1,800

per project, fixed scope

What moves the price

Number of pages and page templates
How much copywriting and photography support is needed
A content management system or blog
Booking systems, integrations or multilingual structure
Custom animation and interaction

See all starting prices

Questions

Websites for roofing companies: your questions answered

Should a roofing website show prices?

Fixed figures are hard, because access, scaffolding, roof size and materials all move the price. Explain what affects it and what a quote includes, and homeowners can compare fairly. Some firms add typical starting points for common repairs. That can filter out mismatched enquiries before they reach you.

How should a roofing site handle storm-damage enquiries?

Give them their own page: phone number first, then the areas you can reach quickly and simple advice on what to do before you arrive. Say whether you can supply photos or a written report for insurance claims. After a storm, point your ads and social posts straight at it.

Do drone or on-roof photos help on a roofing website?

A lot. Photos from the roof or a drone show homeowners what they can't see from the ground, and before-and-after pairs are especially persuasive. Any drone needs to be flown within Civil Aviation Authority rules. Add captions with the roof type and town for useful local detail.