Dentists · Websites
Websites for dentists
Your website has three jobs. Reassure the nervous patient. Explain a treatment journey that can take months. And be straight about cost and finance. Arête designs and builds dental practice websites around those journeys, with GDC details built in from day one.
From £1,800 per project
The situation
Why your customers are searching.
Most patients weighing up implants, aligners or cosmetic work read several practice websites before booking a consultation. Your treatment pages are where they decide. Many practice sites offer a short paragraph per treatment and a generic contact form, leaving the questions patients care about (stages, cost, finance, discomfort) unanswered. The site carries regulatory weight too: GDC guidance and ASA rules apply to its claims, titles and images.
What sends them looking
- A missing tooth, a loose denture or a failed bridge that starts the research into implants.
- Wanting to change how their teeth look before a big event, or after years of putting it off.
- No local NHS dentist taking on new patients.
- Dental pain or a broken tooth that needs an emergency appointment in the next day or two.
- Years of avoiding the dentist through anxiety, finally outweighed by a problem that needs attention.
The problem
What costs dentists work.
Where the work slips away
- Turning implant, aligner and composite bonding searches into booked consultations, instead of quick price checks that go nowhere.
- Showing before-and-after cases that meet ASA rules and GDC guidance and still help patients decide.
- Being upfront about NHS availability without putting off private enquiries or implying NHS places that don't exist.
- Presenting finance accurately. Promoting consumer credit brings its own FCA rules.
- Keeping each practice's clinicians, services and booking routes separate across a multi-site group.
What makes customers hesitate
- What the whole treatment will cost, and whether they can spread the payments.
- Will it hurt? And will the dentist be patient with someone who's nervous?
- Whether this dentist has proper experience in the treatment they need.
- Whether the consultation is free, and whether they'll be pressed to go ahead on the day.
How it helps
What a better website changes.
- Every major treatment gets its own page: consultation, planning, treatment stages, timescale, aftercare and starting price.
- Clinician profiles show qualifications and GDC numbers. The word 'specialist' appears only where a dentist is on a GDC specialist list.
- A page for nervous patients spells out, in practical terms, what your practice does to help.
- Multi-site groups get a page per practice with its own clinicians, services, NHS status and booking route.
What you get
Treatment journey pages
Pages for implants, clear aligners, whitening and composite bonding covering stages, timescales, aftercare and what affects the cost.
Case galleries that follow ASA rules
Before-and-after galleries of genuine, consented cases, each noting the treatment involved, with no editing that exaggerates the result.
Fees and finance pages
Fee information, plus a finance section using wording agreed with your credit provider, including representative examples where required.
Consultation booking by treatment and location
Online booking or structured consultation requests that capture the treatment of interest and preferred practice, each tracked to the page that produced it.
GDC and practice information built in
Clinician names, qualifications and GDC numbers, complaints information and practice details held in one place and shown consistently across the site.
NHS and private patient information
A plain explanation of which services are offered privately or on the NHS, and whether each practice is accepting new NHS patients.
Measurement
The enquiries that count, tracked properly.
What counts as an enquiry
- An implant, aligner or other treatment consultation booked online.
- A new patient examination booked or requested.
- A call from your website or an ad, emergency calls included.
- A callback request from someone who wants to talk through options or finance before committing to a consultation.
What gets tracked
- Consultation bookings and requests per treatment page.
- Bookings and calls for each practice.
- Visits to fees and finance pages ahead of a booking.
- Where visitors leave the booking flow, so it can be simplified.
Worth knowing
What customers check, and the rules to follow.
What customers look for before they call
- Clinician profiles with names, qualifications and GDC registration numbers.
- Genuine, consented case photographs that represent typical results for the treatment.
- Fees or starting prices for consultations and the main treatments, stated upfront.
- Independent patient reviews, on Google and on your own site.
- A plain walk-through of each treatment journey, from first consultation to aftercare and retainers.
Rules worth knowing
- The GDC expects advertising to be accurate and not misleading, and its guidance sets out details practice websites should show, including clinicians' GDC registration numbers.
- Only dentists on a GDC specialist list can describe themselves as specialists.
- The ASA expects before-and-after images to be genuine and not altered to exaggerate results, and a 'free' consultation must cost the patient nothing at all.
- Promoting treatment finance is a consumer credit financial promotion, so the wording must follow FCA rules and is usually agreed with the finance provider.
Straight answer
Is it right for you?
Growing private treatment? Start here. Your treatment pages do most of the reassuring before a patient books, so they're worth getting right.
Made for
- Independent practices growing private treatments such as implants, aligners and composite bonding.
- Practice groups that need a page structure that works across several locations.
- Practices planning Google Ads or Meta Ads that need treatment pages worth sending traffic to.
Not for
- Practices with no capacity for new patients in the coming months.
- Practices that want pages to promise results, pain-free treatment or specialist status not supported by GDC registration.
- Group practices required to use a central brand website, where a separate site is not an option.
Starting price
From £1,800
per project, fixed scope
What moves the price
- Number of pages and page templates
- How much copywriting and photography support is needed
- A content management system or blog
- Booking systems, integrations or multilingual structure
- Custom animation and interaction
Questions
Websites for dentists: your questions answered
Should dental treatment prices be shown on the website?
Starting prices, or a consultation fee and typical price range, answer the question most patients have before they enquire. Where the final cost depends on assessment, the page can explain what affects it. GDC standards also expect patients to be given clear information about costs. Transparency supports compliance and bookings alike.
Can a dental website advertise a free consultation?
It can, provided the consultation costs the patient nothing at all and any conditions are stated clearly. That's what the ASA expects of any 'free' claim. If the free appointment is a short initial chat and the full assessment is charged, the page should say so. Being specific about what's included tends to attract patients who are more likely to go ahead.
Start a conversation
Tell Arête about the business and what currently feels missing.
You will receive a direct reply with the most sensible next step, even if that means recommending that nothing needs changing yet.
A direct reply
A personal reply, usually within one working day. No sales script, no chasing.
A short conversation
A look at the business, your current website and what a good result would look like for you.
A clear recommendation
The leanest sensible next step, with fixed scope and a fixed price. Sometimes that's nothing yet, and you'll be told so.
Prefer email? Write to info@aretemarketing.co.uk.