Estate agents · Websites
Websites for estate agents
Your website is where a vendor or landlord decides whether to book a valuation. So Arête builds estate agent websites around that decision. The property search matters too. It just isn't the whole job.
From £1,800 per project
The situation
Why your customers are searching.
Many agent websites come from the property software provider, and they're built around the property search. That mainly serves buyers and tenants. Vendors and landlords want different things: proof of local sales, a feel for the people, fees they can follow and an easy way to book a valuation. Listings also need to show material information in line with National Trading Standards guidance.
What sends them looking
- A homeowner deciding to sell, and wanting to know what the property is worth.
- A landlord unhappy with their current letting agent, or adding another property to their portfolio.
- A property that's sat on the market with another agent and not sold.
- Changing lettings rules that push self-managing landlords towards a managed service.
- A probate sale, relocation or new development that needs an agent quickly.
The problem
What costs estate agents work.
Where the work slips away
- Many agent websites look alike, because they're built on the same property software templates.
- Portal subscriptions are a big cost, and most of what they deliver is buyer and tenant enquiries.
- Vendor and landlord leads need different messages, but many sites treat them as one audience.
- Online valuation tools bring volume. Plenty of it comes from curious homeowners who aren't ready to sell.
- Corporate and online agents outspend independents on broad searches and social reach.
What makes customers hesitate
- Homeowners worry about fees, tie-in periods and what happens if they want to change agent.
- Can a smaller agent get the same price as a national brand? Vendors want to know.
- Landlords want to know exactly what management includes and which compliance tasks are covered.
- Some homeowners doubt that an online valuation tells them anything useful.
How it helps
What a better website changes.
- Puts valuation booking at the centre, with separate routes for sellers and landlords.
- Shows off local results, area guides and staff knowledge, the things a portal listing can't.
- Pulls listings from your property software feed and gives material information fields a proper place on the page.
- Presents lettings fees, redress and client money protection details where landlords and tenants expect to find them.
What you get
Valuation booking flow
A short booking journey for sales and lettings valuations, capturing address, timescale and preferred appointment times.
Instant valuation integration
An automated estimate tool, clearly labelled as an estimate, linked to a follow-up request for an in-person valuation.
Property feed and listing pages
Listings pulled from your property software, with space for price, tenure, council tax, utilities and other material information.
Landlord services and fees pages
Management tiers, fees including VAT, compliance support and the redress and client money protection details required for lettings in England.
Area guides
Pages for the towns and neighbourhoods you cover, with local knowledge, recent activity and links to current listings.
Sold and let showcase
Recent sales and lets by area, drawn from your own records and limited to what you're happy to publish.
Measurement
The enquiries that count, tracked properly.
What counts as an enquiry
- A booked in-person valuation for sales or lettings.
- An instant valuation completed with contact details and a request for follow-up.
- A landlord enquiry about lettings or full management.
- A call to the branch from the website or Google Business Profile.
What gets tracked
- Valuation bookings from the site, split by sales and lettings.
- Instant valuation completions and how many convert to in-person appointments.
- Landlord page visits and the landlord enquiries that follow.
- Viewing requests from property pages on your own site.
Worth knowing
What customers check, and the rules to follow.
What customers look for before they call
- Recent local sales and lets by street or area, with whatever details you're happy to publish.
- Reviews on Google and independent review platforms from vendors and landlords.
- Fee information people can follow, including lettings fees displayed as the rules require.
- Named local staff, and what they know about the area.
- Redress scheme, client money protection and professional body memberships displayed accurately.
Rules worth knowing
- Estate agents must belong to a government-approved redress scheme, as must letting agents in England, and it's standard practice to show which scheme.
- National Trading Standards guidance sets out material information that should appear in property listings, such as price, council tax band or rate, tenure, and details like utilities, parking and known risks.
- Letting agents in England must publish their fees, redress scheme and client money protection details prominently on their website.
- Online valuation tools collect homeowners' personal data, so forms need a clear privacy notice and marketing consent handled properly.
Straight answer
Is it right for you?
Independent agents who want their website to bring in valuations, as well as list properties, are exactly who this is for.
Made for
- Independent agents whose current site is a generic template from their property software provider.
- Agents adding a lettings or property management division.
- Agencies with local knowledge and results they want to show properly.
Not for
- Agents whose property software offers no feed or API, if entering listings twice is not acceptable.
- Agents expecting a new site alone to replace portal listings for buyers and tenants.
Starting price
From £1,800
per project, fixed scope
What moves the price
- Number of pages and page templates
- How much copywriting and photography support is needed
- A content management system or blog
- Booking systems, integrations or multilingual structure
- Custom animation and interaction
Questions
Websites for estate agents: your questions answered
Can an agent website pull listings from existing property software?
Most estate agency software offers a feed or API for websites, so listings, photos and status updates can flow in automatically. The fields available vary by provider, and that affects how material information is displayed. Arête checks this during planning, so there are no surprises later.
How should material information appear on listing pages?
On the listing itself, in a consistent, readable format, and not only in a downloadable brochure. National Trading Standards guidance lists what to include, such as council tax, tenure and utilities. You supply the information and remain responsible for its accuracy. The site is built to present it well.
Start a conversation
Tell Arête about the business and what currently feels missing.
You will receive a direct reply with the most sensible next step, even if that means recommending that nothing needs changing yet.
A direct reply
A personal reply, usually within one working day. No sales script, no chasing.
A short conversation
A look at the business, your current website and what a good result would look like for you.
A clear recommendation
The leanest sensible next step, with fixed scope and a fixed price. Sometimes that's nothing yet, and you'll be told so.
Prefer email? Write to info@aretemarketing.co.uk.