Vets · Websites
Websites for vets
Owners choosing a vet want four answers: where you are, what you charge, what happens out of hours and how to register. Arête designs and builds veterinary websites that give all four fast, on a phone. Registering becomes the easy next step.
From £1,800 per project
The situation
Why your customers are searching.
Two moods, one website. Calm, when an owner is comparing practices for a new puppy. Panicked, when their dog is unwell at 11pm. Many practice sites bury out-of-hours information and say nothing about price, which lets both of them down. The site also has to reflect RCVS guidance on advertising and the rules on prescription medicines.
What sends them looking
- A new puppy, kitten or rabbit that needs vaccinations, neutering and a practice to register with.
- Moving house and needing a practice within easy reach.
- A worrying symptom or injury out of hours, and not knowing where to go.
- A fee rise or a change of ownership at their current practice that gets them comparing.
- A reptile, bird or other exotic that needs a vet who knows the species.
The problem
What costs vets work.
Where the work slips away
- Turning one-off appointments and emergency visits into long-term registered clients.
- Explaining out-of-hours arrangements when a separate service provides your emergency cover.
- Publishing fees and health plan costs when treatment prices vary case by case.
- Standing out as an independent next to the corporate groups. Or, if you're group-owned, saying so honestly.
- Getting found for exotics, orthopaedics, dentistry and other specialist services, beyond general vet searches.
What makes customers hesitate
- What a consultation, vaccination or routine procedure costs.
- Who to call if their pet needs help at night or at the weekend.
- Whether the practice is independent or part of a larger group.
- Do the vets here know their species or breed?
How it helps
What a better website changes.
- Emergency and out-of-hours information sits one tap from every page, with the number and address of whoever provides cover.
- Online registration takes owner, pet and species details, so records are ready before the first visit.
- Prices for common services and health plan costs are published upfront, with a plain explanation of what affects treatment costs.
- Multi-branch practices get a page per branch with its own hours, vets, facilities and parking.
What you get
Online new client registration
A registration form built for owners with one pet or several, sent to the right branch and tracked as a conversion.
Out-of-hours and emergency information
An emergency link on every page, a page explaining who provides out-of-hours care and what to do, and click-to-call on mobile.
Fees and health plan pages
Published prices for common services and a health plan page explaining what each plan includes, its monthly cost and that it is not insurance.
Species and service pages
Pages for dogs, cats, rabbits and any exotics your vets are equipped to treat, plus services such as dentistry, orthopaedics or diagnostic imaging.
Vet and nurse profiles with accreditation
Profiles with qualifications and interests, and RCVS Practice Standards Scheme details where the practice holds accreditation.
Branch pages with booking routes
A page per branch with opening hours, directions, facilities and the booking method that branch uses.
Measurement
The enquiries that count, tracked properly.
What counts as an enquiry
- A new client registration completed online.
- A first appointment or new pet check booked.
- A pet health plan sign-up or enquiry.
- A call to the practice from your website or Google Business Profile.
What gets tracked
- New client registrations per branch.
- Health plan sign-ups or enquiries from the website.
- Emergency click-to-call use, by time of day.
- Appointment bookings started, and how many get finished.
Worth knowing
What customers check, and the rules to follow.
What customers look for before they call
- Published prices for common services, such as consultations, vaccinations and neutering.
- Out-of-hours information that says exactly where emergency care is provided and how to reach it.
- Vet and nurse profiles with qualifications and areas of interest.
- RCVS Practice Standards Scheme accreditation and awards, where the practice holds them, described accurately.
- Recent reviews from local owners on Google and independent platforms.
Rules worth knowing
- The RCVS Code of Professional Conduct and its supporting guidance expect advertising to be accurate and not misleading, and the title 'specialist' is reserved for RCVS Recognised Specialists.
- Prescription-only veterinary medicines cannot be advertised to the public, so content should discuss conditions and care without promoting named POM-V products.
- RCVS guidance expects clients to be told clearly how emergency and out-of-hours care is provided, and your website is the natural place to state it.
- Pet health plans are generally preventive care packages and not insurance, so they should be described that way.
Straight answer
Is it right for you?
Independents and small groups, yes. Especially if you want the website registering new clients and answering routine questions so reception doesn't have to.
Made for
- Independent practices wanting to show what sets them apart from nearby groups.
- Practices with several branches that each need their own information.
- Practices launching or relaunching a pet health plan.
Not for
- Group-owned practices required to use a central website platform.
- Practices that need a full client portal for records and prescriptions, which should come from their practice management software provider.
- Practices not ready to publish any fee information, which limits how useful the site can be to owners comparing practices.
Starting price
From £1,800
per project, fixed scope
What moves the price
- Number of pages and page templates
- How much copywriting and photography support is needed
- A content management system or blog
- Booking systems, integrations or multilingual structure
- Custom animation and interaction
Questions
Websites for vets: your questions answered
Can a vet website take new client registrations online?
Yes. It can be a structured form sent to the practice, or an integration with your practice management or booking software where it supports one. Either way, it captures the owner, each pet and their species, so the first appointment starts with records in place.
How prominent should out-of-hours information be?
Very. An owner with an unwell pet at night should be one tap from the emergency number, on any page. The site should also explain who provides out-of-hours care, where it is and whether the practice or a separate provider runs it.
Start a conversation
Tell Arête about the business and what currently feels missing.
You will receive a direct reply with the most sensible next step, even if that means recommending that nothing needs changing yet.
A direct reply
A personal reply, usually within one working day. No sales script, no chasing.
A short conversation
A look at the business, your current website and what a good result would look like for you.
A clear recommendation
The leanest sensible next step, with fixed scope and a fixed price. Sometimes that's nothing yet, and you'll be told so.
Prefer email? Write to info@aretemarketing.co.uk.