Vets · SEO
SEO for vets
Owners search for a vet by location first. Then species, service and price. Arête builds veterinary SEO around those searches, with a strong local presence for every branch and content that reflects exactly what your practice offers.
From £349 per month, fixed fee
The situation
Why your customers are searching.
Google Business Profiles, reviews and location pages shape local vet searches, and many corporate groups have strong websites behind every branch. So how does an independent compete? By being more specific: species expertise, particular services, published fees and local detail a national site can't match. Content also needs care around prescription-only medicines and specialist titles.
What sends them looking
- A new puppy, kitten or rabbit that needs vaccinations, neutering and a practice to register with.
- Moving house and needing a practice within easy reach.
- A worrying symptom or injury out of hours, and not knowing where to go.
- A fee rise or a change of ownership at their current practice that gets them comparing.
- A reptile, bird or other exotic that needs a vet who knows the species.
The problem
What costs vets work.
Where the work slips away
- Turning one-off appointments and emergency visits into long-term registered clients.
- Explaining out-of-hours arrangements when a separate service provides your emergency cover.
- Publishing fees and health plan costs when treatment prices vary case by case.
- Standing out as an independent next to the corporate groups. Or, if you're group-owned, saying so honestly.
- Getting found for exotics, orthopaedics, dentistry and other specialist services, beyond general vet searches.
What makes customers hesitate
- What a consultation, vaccination or routine procedure costs.
- Who to call if their pet needs help at night or at the weekend.
- Whether the practice is independent or part of a larger group.
- Do the vets here know their species or breed?
How it helps
What SEO changes.
- Every branch gets a fully completed Google Business Profile and a matching location page with proper local detail.
- Species and service pages go after searches like rabbit vet, exotic vet or vet for reptiles, wherever your practice offers that care.
- Pet health advice content answers common owner questions without promoting prescription-only medicines.
- Speed, structured data and indexing are sorted before any new content goes up.
What you get
Local search research by branch
A map of the searches owners make in each branch's area, from general vet searches to species and service terms.
Google Business Profile per branch
Profiles completed with services, hours, out-of-hours details, photos and categories, kept consistent with the website.
Species and specialism pages
Pages for the species and services your practice offers, such as exotics, dentistry or orthopaedics, naming the vets who lead them.
Vet-reviewed owner advice
Articles on common questions such as vaccination schedules or when to see a vet urgently, checked by a vet at the practice before publishing.
Client review process
A simple way to ask every client for a Google review after an appointment, without incentives or asking only the happiest clients.
Monthly visibility report
Visibility for priority searches per branch, organic registrations and calls, and the work planned for the following month.
Measurement
The enquiries that count, tracked properly.
What counts as an enquiry
- A new client registration completed online.
- A first appointment or new pet check booked.
- A pet health plan sign-up or enquiry.
- A call to the practice from your website or Google Business Profile.
What gets tracked
- Visibility for general vet and species searches in each branch's area.
- Organic new client registrations and calls per branch.
- Google Business Profile calls, direction requests and website clicks.
- How many reviews each branch gets, and where its rating is heading.
Worth knowing
What customers check, and the rules to follow.
What customers look for before they call
- Published prices for common services, such as consultations, vaccinations and neutering.
- Out-of-hours information that says exactly where emergency care is provided and how to reach it.
- Vet and nurse profiles with qualifications and areas of interest.
- RCVS Practice Standards Scheme accreditation and awards, where the practice holds them, described accurately.
- Recent reviews from local owners on Google and independent platforms.
Rules worth knowing
- The RCVS Code of Professional Conduct and its supporting guidance expect advertising to be accurate and not misleading, and the title 'specialist' is reserved for RCVS Recognised Specialists.
- Prescription-only veterinary medicines cannot be advertised to the public, so content should discuss conditions and care without promoting named POM-V products.
- RCVS guidance expects clients to be told clearly how emergency and out-of-hours care is provided, and your website is the natural place to state it.
- Pet health plans are generally preventive care packages and not insurance, so they should be described that way.
Straight answer
Is it right for you?
Yes, for the long game. Owners choose a vet locally and many stay for years, so SEO suits practices with local detail and specialisms worth showing off.
Made for
- Independent practices competing locally with group-owned branches.
- Practices with species or service expertise that owners search for specifically.
- Multi-branch practices where some branches are much less visible than others.
Not for
- Newly opened practices needing registrations within weeks, where paid search is the quicker route.
- Practices without vet time to check advice content for accuracy.
- Group branches whose website and search presence are controlled centrally.
Starting price
From £349
per month, fixed management fee
What moves the price
- How competitive the market is
- The current site's technical health
- How much content is planned each month
- Whether local search and maps are in scope
Your ad budget is separate. It goes straight to the platform and is never marked up.
Questions
SEO for vets: your questions answered
How long does SEO take to bring in registrations for a vet practice?
Google Business Profile and location page improvements can show within weeks. Content and wider visibility usually take several months, and registrations tend to follow gradually instead of all at once. Arête reports on registrations and calls per branch, so you measure progress in clients as well as rankings.
Can pet health articles mention prescription treatments by name?
Best not to. Articles can cover conditions, prevention and why a consultation matters, but prescription-only veterinary medicines should not be promoted to the public by name. The content can explain that the right product depends on the animal and has to be prescribed by a vet. That keeps it useful and within the Veterinary Medicines Regulations.
Start a conversation
Tell Arête about the business and what currently feels missing.
You will receive a direct reply with the most sensible next step, even if that means recommending that nothing needs changing yet.
A direct reply
A personal reply, usually within one working day. No sales script, no chasing.
A short conversation
A look at the business, your current website and what a good result would look like for you.
A clear recommendation
The leanest sensible next step, with fixed scope and a fixed price. Sometimes that's nothing yet, and you'll be told so.
Prefer email? Write to info@aretemarketing.co.uk.