Insights

Straight answers on websites and marketing.

What things should cost, where to start and what to avoid. Written for business owners, not marketers.

How much should a small business website cost in the UK?

What drives the price of a small business website in the UK, the range to expect, and how to tell good value from a false economy before you sign.

Read the guide · 6 min

Google Ads

Is £199/month enough for Google Ads management?

What fixed-fee Google Ads management should include, when £199/month is enough, and why percentage-of-spend pricing can quietly work against you.

Read the guide · 5 min

Small business marketing

Google Ads vs SEO: what should a small business start with?

Quick enquiries from Google Ads, or long-term organic growth from SEO? A practical way to choose when your budget only stretches to one.

Read the guide · 6 min

Small business marketing

What marketing should a small business do first?

A simple order of priorities for small business marketing, for when you can't do everything at once and every pound has to earn its place.

Read the guide · 5 min

Websites

Why cheap websites usually become expensive later

The hidden costs of a bargain website build, why so many end in an expensive rebuild, and what makes a site good value over time.

Read the guide · 5 min

Websites

What makes a website generate enquiries?

The handful of deliberate decisions that separate a brochure website from one that steadily turns visitors into enquiries for your business.

Read the guide · 6 min

Google Ads

What should be included in Google Ads management?

A plain-English checklist for telling whether you're paying for ongoing Google Ads management, or just an agency with a login to your account.

Read the guide · 5 min

Meta Ads

How much should Meta Ads management cost?

Why Meta Ads management is usually priced above Google Ads, a realistic monthly starting point, and exactly what the fee should cover.

Read the guide · 5 min

Meta Ads

Why Meta Ads need better creative, not just bigger budgets

On Meta, the creative is the targeting. Why a bigger budget rarely fixes a weak ad, and what strong creative does to earn results.

Read the guide · 4 min

SEO

Small business SEO checklist for 2026

A practical small business SEO checklist for 2026: the technical, on-page and local fundamentals to get right before you try anything clever.

Read the guide · 7 min

Pricing

How to know if your marketing agency is overcharging

Simple, direct questions that show where your marketing budget goes, and how to spot the agency overhead you could be quietly funding.

Read the guide · 5 min

Google Ads

Landing page vs website: what do you need for ads?

When a focused landing page beats sending paid traffic to your homepage, and how the right choice stops your ad budget leaking away.

Read the guide · 5 min

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