Cleaning companies · Websites
Websites for cleaning companies
Nobody hands a stranger their keys lightly. Arête designs and builds cleaning company websites that show who your cleaners are, how they're checked and insured, and what a clean will cost. Get that right and the enquiries that come in are ready to be priced.
From £1,800 per project
The situation
Why your customers are searching.
Many cleaning websites cram every service onto one page with a phone number and little else. Households are left wondering about vetting. Commercial buyers can't find the documents they need. And a quote form that asks only for a name and number means a phone call before you can price anything. Structure the site by service type, add specific trust information and a detailed quote form, and both sides save time.
What sends them looking
- A tenancy ending, with the deposit riding on the property being left clean.
- A return to work, a new baby or a relative to care for, and suddenly no time to clean.
- An office move, a new lease or the current contractor's agreement coming up for renewal.
- A one-off need, such as an after-builders clean, a move-in clean or a deep clean before selling.
- Being let down by their current cleaner: missed visits, patchy standards.
The problem
What costs cleaning companies work.
Where the work slips away
- Separating domestic, commercial and end-of-tenancy enquiries, which have different values, timescales and buyers.
- Earning enough trust online for people to hand their keys or alarm codes to a company they've never met.
- Quoting accurately when the job depends on property size, condition and frequency.
- Winning recurring and contract work, instead of an endless stream of one-off cleans.
- Covering your patch without paying for enquiries from places you can't reach.
What makes customers hesitate
- Who's coming into their home, and whether that person has been checked.
- Whether the company is insured if something is damaged or goes missing.
- Will it be the same cleaner each time? And who comes when that cleaner is off sick?
- What happens if the landlord or letting agent isn't happy with the end-of-tenancy clean.
How it helps
What a better website changes.
- Domestic, commercial, end-of-tenancy and specialist cleans each get a page written for that buyer.
- Vetting, insurance, training and supervision, spelled out in specific terms. No generic trust badge.
- Quote forms ask for property type, bedrooms or floor area, frequency and postcode, so you can price the job straight away.
- Service area pages show the towns and postcodes you cover, which helps both customers and local search.
What you get
Service pages by customer type
Separate pages for regular domestic cleaning, end-of-tenancy, after-builders and deep cleans, and commercial contracts.
Trust and vetting section
A plain account of DBS check levels, insurance cover, key handling, training and what happens if something goes wrong.
Quote forms by property size
Forms that capture property type, size, frequency, preferred dates and postcode, routed to the right person.
Commercial and tender information
A commercial section covering sectors served, supervision and cover arrangements, with downloadable policies and accreditations for buyers.
Service area pages
Pages for the main towns you cover, each with its own local detail. No copy-and-paste text.
Reviews matched to each service
Customer reviews shown on the relevant pages, so end-of-tenancy visitors see feedback from other end-of-tenancy customers.
Measurement
The enquiries that count, tracked properly.
What counts as an enquiry
- A quote request that captures property type, size, service and postcode.
- A call or message from your website or an ad.
- A first visit or recurring clean booked.
- A commercial site survey request or tender enquiry.
What gets tracked
- Quote requests by service type and area.
- Calls and messages from mobile visitors.
- Commercial survey requests and document downloads.
- Form completion rate, to spot fields that put people off.
Worth knowing
What customers check, and the rules to follow.
What customers look for before they call
- The exact level of DBS check your staff hold.
- Public liability insurance, and employers' liability where staff are employed, with certificates available on request.
- Reviews from customers in the same area, for the same type of clean.
- Prices or price guides by property size and service type.
- For commercial buyers, health and safety documentation such as risk assessments, COSHH procedures and any accreditations held.
Rules worth knowing
- Most cleaning roles are eligible for a basic DBS check, not an enhanced one, so any vetting claim should state the level your staff hold.
- Employers' liability insurance is a legal requirement for most businesses with employees, and commercial clients usually ask for public liability cover as well.
- Guarantees, such as a re-clean or deposit-back promise, need their conditions spelled out alongside the claim.
- Public sector cleaning contracts follow formal procurement processes, where documentation and compliance count for more than marketing.
Straight answer
Is it right for you?
Ready to grow recurring or commercial work? Then yes. Your website is where customers decide whether to trust you, and where the quote details get settled.
Made for
- Domestic cleaning companies wanting more recurring customers in a defined area.
- Companies adding commercial or end-of-tenancy work that need separate, credible pages for it.
- Businesses planning Google Ads that need service pages worth sending traffic to.
Not for
- Sole-trader cleaners with a full diary who fill any gaps through referrals.
- Companies that rely on booking platforms or marketplaces for all their customers and don't plan to change that.
- Businesses wanting to claim vetting or insurance they do not hold.
Starting price
From £1,800
per project, fixed scope
What moves the price
- Number of pages and page templates
- How much copywriting and photography support is needed
- A content management system or blog
- Booking systems, integrations or multilingual structure
- Custom animation and interaction
Questions
Websites for cleaning companies: your questions answered
What should a cleaning company say about DBS checks and vetting?
Say exactly what you do. That means the level of DBS check held, references taken, right-to-work checks and any training. Most cleaning roles qualify for a basic DBS check, so claiming enhanced checks you don't hold would be misleading. Specific, accurate wording does more to reassure customers than a vague 'fully vetted' badge.
Should a cleaning website offer instant online booking?
For standard domestic cleans priced by property size, instant booking can work well. End-of-tenancy, deep cleans and commercial work need a quote first, because condition and scope vary. So offer both. Online booking for regular cleans, detailed quote forms for everything else.
Start a conversation
Tell Arête about the business and what currently feels missing.
You will receive a direct reply with the most sensible next step, even if that means recommending that nothing needs changing yet.
A direct reply
A personal reply, usually within one working day. No sales script, no chasing.
A short conversation
A look at the business, your current website and what a good result would look like for you.
A clear recommendation
The leanest sensible next step, with fixed scope and a fixed price. Sometimes that's nothing yet, and you'll be told so.
Prefer email? Write to info@aretemarketing.co.uk.