Industries
Marketing for kitchen and bathroom companies
Websites, Google Ads, SEO and social campaigns for kitchen and bathroom designers, showrooms and fitters. Built to fill your diary with design consultations. From homeowners who are ready to plan.
The situation
How the work is won.
A new kitchen or bathroom is a big, infrequent purchase. Households mull it over for months. They collect ideas online, visit showrooms, compare designs and quotes, and worry about living through the upheaval, so they pick the company that looks organised and shows finished rooms like the one they want. Your marketing has one job: more consultations with people who have a realistic budget and timeline.
What sends them looking
- Showroom footfall or design consultation bookings have slowed, and your designers have spare capacity.
- Too many enquiries are for fitting-only jobs when you earn more on supply and fit.
- You've opened a showroom, added a new kitchen range or started offering bathrooms alongside kitchens.
- Homeowners turn up having already seen competitors' 3D designs and finance offers online.
- Relying on one builder or retailer for fitting referrals has started to feel risky.
The problem
Why it's harder than it looks.
Where the work slips away
- Buyers spend months gathering kitchen and bathroom ideas on Instagram, Pinterest and Houzz. Turn up only at the final search and you're competing on price alone.
- Showroom and no-showroom businesses need very different websites. One has to drive booked visits; the other has to prove quality without a display to walk round.
- Fitting-only, supply-only and supply-and-fit enquiries arrive through the same channels and need separating early.
- Each design consultation eats into designer time on a high-value project, so a poorly qualified booking hurts.
- Room galleries go stale fast, and manufacturer photography looks the same as every other retailer of that range.
What makes customers hesitate
- Buyers worry the finished kitchen or bathroom won't match the 3D design they approved.
- Many fear an overrun that leaves them without a working kitchen or bathroom for longer than planned.
- Homeowners aren't sure who handles the plumbing, electrics, gas, tiling and plastering, or whether they'll end up coordinating several trades themselves.
- Some suspect showroom prices carry a big margin and wonder whether an independent fitter would be better value.
The approach
Where Arête would start with kitchen and bathroom companies.
Every service works on its own. Which one comes first depends on how your customers search and decide.
- Website design
A website that books consultations
Room galleries by style and budget, design-to-finished comparisons and a straight explanation of supply and fit. The consultation booking asks for room type, budget and timing. Your designers know who's coming.
Websites for kitchen and bathroom companies - Google Ads
Google Ads for ready-to-plan buyers
Separate kitchen and bathroom campaigns around your showroom or fitting area. DIY, trade and spare parts searches are filtered out. Every campaign is tracked to booked consultations.
Google Ads for kitchen and bathroom companies - SEO
SEO for long research journeys
Pages and guides for the questions buyers ask over months of planning, from layout options and worktop materials to how long a bathroom refit takes. Built to keep you in the frame.
SEO for kitchen and bathroom companies - Meta Ads
Meta Ads for the inspiration stage
Finished-room photos and short video walkthroughs shown to local homeowners while they gather ideas. Retargeting does the follow-up. When they're ready, it invites them to book a consultation.
Meta Ads for kitchen and bathroom companies
Proof and measurement
What customers check, and what counts.
What customers look for before they call
- Photos of completed rooms in customers' homes, grouped by style and rough budget, with manufacturer imagery in a supporting role.
- 3D design visuals shown next to the finished room, so buyers can see how closely the result matched.
- A plain breakdown of who does each trade, including Gas Safe registered engineers and qualified electricians where the project needs them.
- Reviews that talk about project management, communication and timekeeping during the refit, as well as the look of the room.
- Guarantee terms for workmanship and products, and membership of schemes such as TrustMark where it applies.
What counts as an enquiry
- A design consultation booking in the showroom, at home or by video call.
- A showroom visit booking with a preferred date and the room being planned.
- A quote or brochure request that captures room type, rough budget and timing.
- A phone call tracked by source, especially calls from ads.
What gets tracked
- Design consultations booked, split by kitchens and bathrooms and by source.
- How many consultations go on to a paid design or deposit.
- The mix of supply-and-fit and fitting-only enquiries over time.
- Average project value of kitchen and bathroom jobs, traced back to each channel.
Worth knowing
The rules and the practicalities.
Constraints for kitchen and bathroom companies
- Gas work, such as moving a hob or boiler, must be carried out by a Gas Safe registered engineer, and your copy should say plainly who does it.
- In England and Wales, some electrical work in homes is notifiable under Part P of the building regulations, including certain work in rooms with a bath or shower. The electrical scope of a refit should be described accurately.
- Finance offers are regulated consumer credit. Advertising them needs to follow FCA financial promotion rules, normally with wording supplied by the finance provider.
- Lead times on cabinetry, worktops and sanitaryware affect which start dates you can offer, so timelines on the site stay realistic.
Questions
Marketing for kitchen and bathroom companies: your questions answered
Does a kitchen company without a showroom need a different approach online?
It does. Without a showroom, your website carries more of the reassurance, through detailed galleries, design-to-finished comparisons and home or video consultations. With one, the site's main job is to bring the right people through the door with a booked appointment.
How can a kitchen or bathroom company attract more supply-and-fit work?
Make supply and fit the headline offer on your site and in your ads, spell out what it includes, and ask on the enquiry form whether the buyer already has units or fittings. Fitting-only work keeps its own page, so those enquiries are sorted early and none get lost.
Is it worth promoting finance for kitchens and bathrooms?
For many buyers, spreading the cost is what makes a bigger project possible, so it can be worth featuring. It must follow FCA rules on financial promotions. In practice that usually means approved wording from your finance provider, presented plainly and never as a headline hook.
Start a conversation
Tell Arête about the business and what currently feels missing.
You will receive a direct reply with the most sensible next step, even if that means recommending that nothing needs changing yet.
A direct reply
A personal reply, usually within one working day. No sales script, no chasing.
A short conversation
A look at the business, your current website and what a good result would look like for you.
A clear recommendation
The leanest sensible next step, with fixed scope and a fixed price. Sometimes that's nothing yet, and you'll be told so.
Prefer email? Write to info@aretemarketing.co.uk.