Kitchen and bathroom companies · Google Ads

Google Ads for kitchen and bathroom companies

After months of browsing ideas, homeowners finally search for a kitchen or bathroom company. Google Ads puts you there at that moment. Arête builds every campaign around booked design consultations. Clicks are only the start.

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From £199 per month, fixed fee

The situation

Why your customers are searching.

Kitchen and bathroom searches mix serious project buyers with people hunting cheap units, replacement cupboard doors, DIY advice or trade suppliers. Without separate campaigns and careful exclusions, a high-ticket business can end up paying for a lot of low-value clicks. And poorly qualified bookings eat designer hours.

What sends them looking

Showroom footfall or design consultation bookings have slowed, and your designers have spare capacity.
Too many enquiries are for fitting-only jobs when you earn more on supply and fit.
You've opened a showroom, added a new kitchen range or started offering bathrooms alongside kitchens.
Homeowners turn up having already seen competitors' 3D designs and finance offers online.
Relying on one builder or retailer for fitting referrals has started to feel risky.

The problem

What costs kitchen and bathroom companies work.

Where the work slips away

Buyers spend months gathering kitchen and bathroom ideas on Instagram, Pinterest and Houzz. Turn up only at the final search and you're competing on price alone.
Showroom and no-showroom businesses need very different websites. One has to drive booked visits; the other has to prove quality without a display to walk round.
Fitting-only, supply-only and supply-and-fit enquiries arrive through the same channels and need separating early.
Each design consultation eats into designer time on a high-value project, so a poorly qualified booking hurts.
Room galleries go stale fast, and manufacturer photography looks the same as every other retailer of that range.

What makes customers hesitate

Buyers worry the finished kitchen or bathroom won't match the 3D design they approved.
Many fear an overrun that leaves them without a working kitchen or bathroom for longer than planned.
Homeowners aren't sure who handles the plumbing, electrics, gas, tiling and plastering, or whether they'll end up coordinating several trades themselves.
Some suspect showroom prices carry a big margin and wonder whether an independent fitter would be better value.

How it helps

What Google Ads changes.

Kitchen and bathroom campaigns run separately, each with its own budget, ads and landing pages.
Targeting centres on your showroom or fitting area, based on how far buyers will travel and how far you'll fit.
Negative keywords exclude DIY, flat-pack, spare parts, trade and job searches where you don't want them.
Conversion tracking counts consultations and showroom bookings, with the option to import which ones became projects.

What you get

Room-specific campaign structure

Separate campaigns for kitchens and bathrooms, with ad groups for services such as fitted kitchens, wet rooms, en suites and supply and fit.

Showroom and area targeting

Location settings around the showroom or fitting area, checked against where booked consultations come from.

Kitchen and bathroom negative keywords

Exclusions for searches such as cheap kitchen units, replacement cupboard doors, bathroom spare parts and fitter jobs, reviewed monthly.

Consultation tracking setup

Tracking for booking forms, calls and showroom visit requests, plus a simple record of which consultations went ahead.

Ad assets that show finished rooms

Image assets from your completed kitchens and bathrooms, sitelinks to galleries and the consultation page, and callouts for guarantees and design services.

Measurement

The enquiries that count, tracked properly.

What counts as an enquiry

A design consultation booking in the showroom, at home or by video call.
A showroom visit booking with a preferred date and the room being planned.
A quote or brochure request that captures room type, rough budget and timing.
A phone call tracked by source, especially calls from ads.

What gets tracked

Cost per design consultation, separately for kitchens and bathrooms.
How many ad-sourced consultations proceed to a deposit.
Search terms checked for DIY, spare parts and trade intent.
Average project value of ad-sourced refits, compared with other channels.

Worth knowing

What customers check, and the rules to follow.

What customers look for before they call

Photos of completed rooms in customers' homes, grouped by style and rough budget, with manufacturer imagery in a supporting role.
3D design visuals shown next to the finished room, so buyers can see how closely the result matched.
A plain breakdown of who does each trade, including Gas Safe registered engineers and qualified electricians where the project needs them.
Reviews that talk about project management, communication and timekeeping during the refit, as well as the look of the room.
Guarantee terms for workmanship and products, and membership of schemes such as TrustMark where it applies.

Rules worth knowing

Gas work, such as moving a hob or boiler, must be carried out by a Gas Safe registered engineer, and your copy should say plainly who does it.
In England and Wales, some electrical work in homes is notifiable under Part P of the building regulations, including certain work in rooms with a bath or shower. The electrical scope of a refit should be described accurately.
Finance offers are regulated consumer credit. Advertising them needs to follow FCA financial promotion rules, normally with wording supplied by the finance provider.
Lead times on cabinetry, worktops and sanitaryware affect which start dates you can offer, so timelines on the site stay realistic.

Straight answer

Is it right for you?

Suits supply-and-fit businesses best. The one condition: consultations tracked through to projects, so spend follows value.

Made for

Kitchen and bathroom companies with design capacity who want a steadier flow of booked consultations.
Showrooms that want to promote appointments or a new display.

Not for

Businesses that can't follow up enquiries promptly. High-value buyers often contact several companies at once.
Fitting-only operators competing on day rate, where click costs may outweigh the job value.

Starting price

From £199

per month, fixed management fee

What moves the price

Number of campaigns, services and locations
How much conversion tracking is already in place
Landing page needs
Reporting frequency and depth

Your ad budget is separate. It goes straight to the platform and is never marked up.

See all starting prices

Questions

Google Ads for kitchen and bathroom companies: your questions answered

Should kitchens and bathrooms run in the same Google Ads campaign?

Keep them apart. The searches, budgets and landing pages differ, and combining them hides which room type is paying its way. Separate campaigns let you shift budget towards whichever has more design capacity or better margins at the time.

How soon does Google Ads turn into kitchen or bathroom projects?

Consultations can start arriving soon after launch. Signed projects take longer, because buyers compare designs and quotes before they commit. Judge the campaign over a period long enough to see consultations turn into deposits.