Landscapers · Google Ads

Google Ads for landscapers

Someone searching for a porcelain patio in your town has a project in mind. Google Ads puts you there. Arête builds the campaigns around project types, so budget goes on the gardens you want to build instead of one broad landscaper keyword.

Start a conversation

From £199 per month, fixed fee

The situation

Why your customers are searching.

Landscaping searches run from garden clearance to full design and build, and the value of those jobs varies enormously. Loosely built campaigns let budget drift towards small jobs and searches from well outside your radius. The spring money is gone before the right garden enquiries turn up. Structure is what stops it.

What sends them looking

Your spring build calendar has gaps because garden enquiries came in too late to schedule properly.
Too many enquiries are for small maintenance jobs when you want design and build projects.
You've launched garden rooms, porcelain patios or planting design, and it needs its own audience.
You've outgrown word of mouth in one village and want garden projects across a wider radius.
Rivals with weaker gardens keep winning work because their portfolio is easier to find online.

The problem

What costs landscapers work.

Where the work slips away

Homeowners judge a landscaper almost entirely on photographs. A thin or jumbled portfolio loses the project before anyone picks up the phone.
Garden enquiries pile into a few spring weeks, which makes it hard to plan crews and materials for the rest of the year.
Design and build, soft landscaping and grounds maintenance attract very different customers. One generic page serves none of them well.
Enquiries from outside your radius, or with budgets far below the project type, waste site visits.
Plenty of homeowners search by the job instead of the trade, so you need to show up for patio installation and garden redesign as well as landscaper.

What makes customers hesitate

Buyers worry the finished garden won't look like the drawings or the portfolio photos that sold it.
Many homeowners have no idea what a garden project costs, and fear a quote far beyond their budget.
Some hesitate to pay a design fee before they know the build will go ahead.
Homeowners have heard the stories: the landscaper who starts digging, vanishes for weeks and leaves the garden half finished.

How it helps

What Google Ads changes.

Campaigns split by project type, so budget leans towards the garden work you most want to book.
Location targeting follows the radius you'll travel, with the option to bid harder in the towns your best gardens came from.
Negative keywords filter out DIY, job-seeking, materials-only and low-value maintenance searches, if that's work you don't want.
Budgets phased through the year: open early for build enquiries, ease off once the season's slots are filled.

What you get

Project-type campaign structure

Separate ad groups for patios, garden design, garden rooms, turfing and planting, each pointing to the matching portfolio page.

Radius and postcode targeting

Targeting drawn around your travel limits and checked against where garden enquiries come from.

Negative keyword list for landscaping

Exclusions for searches such as DIY patio guides, landscaping jobs, cheap garden clearance and wholesale paving, updated monthly.

Seasonal budget plan

A month-by-month budget that spends harder in the garden planning season and scales back once build slots are taken.

Site visit conversion tracking

Tracking for calls, site visit requests and design consultation bookings. Each campaign is judged on the enquiries it brings in.

Measurement

The enquiries that count, tracked properly.

What counts as an enquiry

A site visit request that captures postcode, project type, rough budget and preferred start season.
A design consultation booking for homeowners who want drawings and a planting plan before they commit to a build.
A phone call from the website or an ad, tracked by source.
A maintenance contract enquiry, kept separate so it doesn't crowd out design and build leads.

What gets tracked

Cost per site visit request, broken down by garden project type.
The share of ad enquiries that land inside your service radius.
The search terms triggering your ads, checked for low-value or irrelevant garden searches.
Calls from ads that last long enough to be a serious project conversation.

Worth knowing

What customers check, and the rules to follow.

What customers look for before they call

Finished gardens grouped by project type (patios, planting schemes, garden rooms, lawns), each with a short note on the brief and materials.
Before and after photos from the same angle, ideally with progress shots of the groundwork nobody sees once the garden is finished.
Recent reviews that mention timekeeping, a tidy site and how the project was run, as well as how the garden looks.
Your hard landscaping guarantees, public liability insurance and membership of a trade body such as the APL or BALI where it applies, set out where buyers can see them.
A plain walk-through of the route from site visit to design to build, including what any design fee covers.

Rules worth knowing

Garden rooms and other outbuildings may fall under permitted development or may need planning permission, and some also need building regulations approval, so your copy invites homeowners to check and never promises.
Work on trees covered by a Tree Preservation Order, or on trees in a conservation area, usually needs consent from or notice to the council first.
If your business carries away green waste or spoil, you'll generally need to be registered as a waste carrier.
Planting, turfing and some groundwork are at the mercy of weather and season, so project timelines on your site are given as honest ranges.

Straight answer

Is it right for you?

Worth it when the calendar has gaps. Even better if you know which garden projects are worth paying to win.

Made for

Landscapers who want to fill build slots for the coming season and have room for more site visits.
Businesses launching a specific service, such as garden rooms, that needs demand quickly.

Not for

Landscapers already booked a year ahead from referrals. Paid clicks would only lengthen the waiting list.
Businesses without a website or landing page showing the relevant garden project type.

Starting price

From £199

per month, fixed management fee

What moves the price

Number of campaigns, services and locations
How much conversion tracking is already in place
Landing page needs
Reporting frequency and depth

Your ad budget is separate. It goes straight to the platform and is never marked up.

See all starting prices

Questions