Hospitality · Meta Ads
Meta Ads for hospitality businesses
Most people decide where to go out a few days before. Sometimes a few hours. Meta Ads put your quiz, your gig or your function room in front of people nearby right when they're making plans.
From £399 per month, fixed fee
The situation
Why your customers are searching.
Your organic posts reach a fraction of your followers, and hardly anyone who hasn't been in yet. Live music, quizzes and big matches need promoting to people close enough to come, in the days before. Function rooms need steadier visibility among people planning an occasion. Paid social can do both. The condition: the creative shows the venue honestly, and every ad leads somewhere specific.
What sends them looking
- Midweek trade is flat, and your fixed costs aren't.
- The function room, garden or upstairs space sits empty on nights it could be earning.
- Delivery and booking platform commission has become a line in the accounts you notice every month.
- You're launching live music, a quiz or a supper club, and it needs a crowd from week one.
- The season's turning, and you want tourists, students or summer crowds to know about you before they arrive.
The problem
What costs hospitality businesses work.
Where the work slips away
- When hours, kitchen times and event dates differ between your website, Google and social pages, you lose trust and footfall.
- Private-hire enquiries come in by phone, DM and email with no standard form, so details go missing and follow-ups slip.
- A quiz, a gig or a big match needs a few days of promotion to people nearby. One post on the day gets lost.
- Your audience shifts through the year, from locals to tourists to Christmas bookers, and the marketing has to shift with it.
- Delivery apps and booking platforms bring visibility, then take a cut of every order and keep hold of the customer relationship.
What makes customers hesitate
- Regulars and word of mouth have always kept the place going. Why pay for marketing now?
- Someone already posts on Instagram, so what would ads or a new website add?
- Boosted posts brought likes before, but nobody could say whether they put anyone through the door.
- Running a venue leaves little time for sending photos, event details and sign-offs.
How it helps
What Meta Ads changes.
- Campaigns follow your events calendar and your seasons. No constant background spend.
- Private-hire campaigns reach people planning birthdays, work parties and celebrations, and send them to a proper enquiry form.
- The creative is your venue on a good night, filmed on a phone during service from a brief Arête provides.
- Any ad involving alcohol is set up with the age restrictions and CAP Code rules that apply.
What you get
An events-led campaign calendar
A rolling plan that puts spend behind quiz nights, live music, sports fixtures, bank holidays and seasonal peaks.
Private-hire and functions campaigns
Always-on ads for your hireable spaces, stepped up ahead of Christmas party season and summer occasions, each linking to a dedicated enquiry form.
Shot lists for filming during service
Short, practical briefs so staff can grab usable clips of the bar, the crowd and the atmosphere without getting in the way of service.
Radius and audience planning
Audiences built around how far people will realistically travel, plus locals, visitors and anyone who's engaged with the venue before.
Tracking tied to bookings and enquiries
Meta pixel and conversion events on enquiry forms, bookings and ticket purchases, so campaigns are judged on bookings and enquiries. Likes don't pay the rent.
Measurement
The enquiries that count, tracked properly.
What counts as an enquiry
- A private-hire enquiry with the date, numbers and occasion already filled in.
- A table or area booked straight through your own site.
- A ticket or place booked for a quiz, a gig or a ticketed night.
- A tap to call, or a request for directions from Google Maps or your website.
What gets tracked
- Functions enquiries from each campaign, and what they're likely to be worth.
- Tickets sold or tables booked for each promoted event, against what was spent.
- Cost per private-hire enquiry across different seasons.
- Reach among nearby people who've never engaged with the venue before.
Worth knowing
What customers check, and the rules to follow.
What customers look for before they call
- Honest, recent photos of the space, the bar and the food on an ordinary night.
- Capacities, layouts and what's included for private hire, so organisers can see it'll work before they ask.
- Up-to-date hours, kitchen times and an events calendar that match what Google shows.
- A steady run of recent Google reviews, with replies that show someone's paying attention.
- The practical stuff: step-free access, dogs, parking and how to get there.
Rules worth knowing
- Any ad featuring alcohol has to follow the CAP Code's alcohol rules, including not appealing to under-18s, and Meta applies age restrictions to alcohol advertising.
- Information on the 14 regulated allergens must be available to customers, and for food ordered online for delivery or collection, it has to be available before the order is placed.
- Prices you show online should include any compulsory charges, with any discretionary service charge labelled plainly as optional.
- If guests can be identified in photos or video, you need their agreement, particularly for paid ads.
Straight answer
Is it right for you?
Venues with events and private hire to sell get the most from it. The one condition: a booking or enquiry route worth sending people to.
Made for
- Venues with a regular events programme such as quizzes, live music or supper clubs.
- Pubs and bars with a function room, garden or area to hire out.
- Seasonal businesses that need to reach visitors before they arrive.
Not for
- Venues that are full most nights and have no space to hire out.
- Businesses that can't supply any photos or video of the venue.
- Operators who measure success in followers and likes.
Starting price
From £399
per month, fixed management fee
What moves the price
- Volume of creative and testing
- How much creative you can supply versus what needs briefing
- Number of campaigns and audiences
- Reporting frequency
Your ad budget is separate. It goes straight to the platform and is never marked up.
Questions
Meta Ads for hospitality businesses: your questions answered
How far ahead should a venue advertise an event?
Different events, different lead times. A quiz or open-mic night needs a few days of promotion to local people. A ticketed gig, a New Year's party or a Christmas functions package needs weeks, and the campaign calendar is planned to match.
Are there restrictions on advertising drinks offers?
Yes. Alcohol ads must follow the CAP Code, which includes not appealing to under-18s and not linking drinking with social or sexual success, and Meta requires age restrictions on alcohol ads. Licensing conditions on irresponsible drinks promotions also apply to the offer itself. You can still run promotions, with the creative and targeting built around those rules.
Start a conversation
Tell Arête about the business and what currently feels missing.
You will receive a direct reply with the most sensible next step, even if that means recommending that nothing needs changing yet.
A direct reply
A personal reply, usually within one working day. No sales script, no chasing.
A short conversation
A look at the business, your current website and what a good result would look like for you.
A clear recommendation
The leanest sensible next step, with fixed scope and a fixed price. Sometimes that's nothing yet, and you'll be told so.
Prefer email? Write to info@aretemarketing.co.uk.