Landscapers · Websites

Websites for landscapers

Your website is your portfolio. It should let a homeowner find a garden like the one they're picturing, see how design and build works with you, and book a site visit with the useful details already filled in. Arête builds landscaping sites that do all three.

Start a conversation

From £1,800 per project

The situation

Why your customers are searching.

Homeowners browse landscaping sites like an interiors magazine. Slowly, over several evenings, before they enquire. Lump patios, planting and garden rooms into one long gallery, or say nothing about budgets and process, and they move on to the landscaper whose work is easier to picture in their own garden.

What sends them looking

Your spring build calendar has gaps because garden enquiries came in too late to schedule properly.
Too many enquiries are for small maintenance jobs when you want design and build projects.
You've launched garden rooms, porcelain patios or planting design, and it needs its own audience.
You've outgrown word of mouth in one village and want garden projects across a wider radius.
Rivals with weaker gardens keep winning work because their portfolio is easier to find online.

The problem

What costs landscapers work.

Where the work slips away

Homeowners judge a landscaper almost entirely on photographs. A thin or jumbled portfolio loses the project before anyone picks up the phone.
Garden enquiries pile into a few spring weeks, which makes it hard to plan crews and materials for the rest of the year.
Design and build, soft landscaping and grounds maintenance attract very different customers. One generic page serves none of them well.
Enquiries from outside your radius, or with budgets far below the project type, waste site visits.
Plenty of homeowners search by the job instead of the trade, so you need to show up for patio installation and garden redesign as well as landscaper.

What makes customers hesitate

Buyers worry the finished garden won't look like the drawings or the portfolio photos that sold it.
Many homeowners have no idea what a garden project costs, and fear a quote far beyond their budget.
Some hesitate to pay a design fee before they know the build will go ahead.
Homeowners have heard the stories: the landscaper who starts digging, vanishes for weeks and leaves the garden half finished.

How it helps

What a better website changes.

Projects grouped by type. Someone planning a porcelain patio or a garden room sees relevant gardens straight away.
Design, build and maintenance each get their own page, so the site speaks straight to the customers you want most.
Enquiry forms ask for postcode, project type and budget range, which cuts wasted site visits.
Pages load fast despite big garden photos, because most homeowners browse on their phone in the evening.

What you get

Portfolio organised by project type

Galleries for patios, planting, garden rooms, lawns and full redesigns, each garden with a short note on the brief, materials and duration.

Before and after project stories

Case pages for your strongest gardens, pairing same-angle before and after photos with progress shots of the groundwork.

Site visit and design consultation flow

A booking path that explains what happens at the site visit, whether a design fee applies and how that fee relates to the build.

Qualifying garden enquiry form

Questions on postcode, project type, budget range and preferred start season. You can prioritise, and reply with a realistic date.

Service area and booking-ahead page

A list or map of the towns you cover, plus an honest note on how far ahead build slots are booking right now.

Guarantees and credentials section

Hard landscaping guarantee terms, insurance and trade body membership, placed beside the enquiry form where the decision gets made.

Measurement

The enquiries that count, tracked properly.

What counts as an enquiry

A site visit request that captures postcode, project type, rough budget and preferred start season.
A design consultation booking for homeowners who want drawings and a planting plan before they commit to a build.
A phone call from the website or an ad, tracked by source.
A maintenance contract enquiry, kept separate so it doesn't crowd out design and build leads.

What gets tracked

Site visit requests and design consultation bookings, split by garden project type.
Form completions that include a budget inside your accepted range.
Which portfolio pages get viewed in sessions that go on to enquire.
Calls from the website, tracked separately from calls from ads.

Worth knowing

What customers check, and the rules to follow.

What customers look for before they call

Finished gardens grouped by project type (patios, planting schemes, garden rooms, lawns), each with a short note on the brief and materials.
Before and after photos from the same angle, ideally with progress shots of the groundwork nobody sees once the garden is finished.
Recent reviews that mention timekeeping, a tidy site and how the project was run, as well as how the garden looks.
Your hard landscaping guarantees, public liability insurance and membership of a trade body such as the APL or BALI where it applies, set out where buyers can see them.
A plain walk-through of the route from site visit to design to build, including what any design fee covers.

Rules worth knowing

Garden rooms and other outbuildings may fall under permitted development or may need planning permission, and some also need building regulations approval, so your copy invites homeowners to check and never promises.
Work on trees covered by a Tree Preservation Order, or on trees in a conservation area, usually needs consent from or notice to the council first.
If your business carries away green waste or spoil, you'll generally need to be registered as a waste carrier.
Planting, turfing and some groundwork are at the mercy of weather and season, so project timelines on your site are given as honest ranges.

Straight answer

Is it right for you?

Yes, if you do design and build. The portfolio does most of the selling before you've set foot in the garden.

Made for

Design and build landscapers with strong photos of finished gardens.
Businesses adding garden rooms or other higher-value services that deserve a proper page to sell them.
Landscaping companies whose current site pulls in too many small or out-of-area enquiries.

Not for

Sole traders who only mow and cut hedges and are already fully booked from a local round.
Landscapers without photos of their own gardens yet, who may need a season of documenting projects first.

Starting price

From £1,800

per project, fixed scope

What moves the price

Number of pages and page templates
How much copywriting and photography support is needed
A content management system or blog
Booking systems, integrations or multilingual structure
Custom animation and interaction

See all starting prices

Questions

Websites for landscapers: your questions answered

How many projects does a landscaping portfolio need?

Fewer than you'd think. A handful of well-photographed gardens per project type, each with a short explanation, does more than dozens of unlabelled photos. Arête builds the site so adding a new project after each job is quick.

Should landscaping prices go on the website?

Exact prices rarely work, because every garden is different. Typical ranges or a starting point for common project types help homeowners decide whether to enquire. Even one line on minimum project size can cut out enquiries that were never going to proceed.