Google Ads management
Google Ads for people already searching for you.
People are searching for what you do right now. Google Ads puts you in front of them at that moment. Arête builds campaigns around the enquiries you want, tracks every call and form, and charges a fixed fee. Never a percentage of your spend.
From £199 per month, fixed fee
Fit
Is it right for your business?
Made for
- Businesses whose customers already type what they offer into Google
- Local and service businesses that want the phone ringing and quote requests coming in
- Appointment-led and professional firms with high-intent searches to win
- Owners tired of paying a percentage of spend for the privilege
What it fixes
- Budget burnt on searches that were never going to become customers
- No proper conversion tracking, so nobody can say what's working
- Management fees that creep up every time spend does
- Reports full of impressions and very short on enquiries
Probably not for you if
- Products or services nobody is searching for yet (Meta Ads is the better bet)
- Sending paid clicks to a website that can't turn them into enquiries. Fix that first.
What you get
Everything that's included.
Campaign build
Search campaigns built around the services you want more of and the areas you want to work in.
Conversion tracking
Calls, forms and bookings tracked properly, so you know which ad brought in which enquiry.
Search term reviews
A regular look at what people searched before they clicked, and tighter targeting every time.
Negative keywords
The ongoing, unglamorous work that stops your budget leaking on the wrong searches.
Landing page guidance
Straight advice on where to send each click so it turns into an enquiry.
Plain-English reporting
Monthly reports on enquiries and what each one cost. No vanity metrics.
Pricing
A fixed price, agreed before anything starts.
Management starts at £199/month, fixed. Your ad budget is separate, paid straight to Google, and always yours to control.
Starting price
From £199
per month, fixed management fee
What moves the price
- Number of campaigns, services and locations
- How much conversion tracking is already in place
- Landing page needs
- Reporting frequency and depth
Your ad budget is separate. It goes straight to the platform and is never marked up.
Process
How the work happens.
Understand
Review the business, the customer, the current website and what a useful result would look like.
Recommend
Set out the leanest sensible route, with clear scope and fixed pricing.
Make
Design and build the website or launch the agreed campaign with tracking in place.
Improve
Use real behaviour and results to refine what matters rather than continuously adding work for its own sake.
By sector
Google Ads for specific sectors.
The fundamentals don't change. What your customers need to see before they get in touch does. Find your sector below.
Trades and home services
Professional services
Health and care
Questions
Google Ads questions
Is the ad budget included in the fee?
No. The fee pays for the work. Your ad budget goes straight to Google and stays under your control.
Why a fixed fee and not a percentage?
A percentage of spend rewards spending more of your money. A fixed fee keeps the focus where you want it: more enquiries, at a lower cost each.
How much should be spent on ads?
That depends on your market, your service and your margins. Arête sets a sensible starting budget with you and only suggests raising it when the numbers earn it.
How soon do enquiries arrive?
Search campaigns can bring enquiries in the first few weeks. The first month is mostly learning and tightening, and you'll know that before a penny is spent.
Start a conversation
Tell Arête about the business and what you want more of.
You will receive a direct reply with the most sensible next step, even if that means recommending that nothing needs changing yet.
A direct reply
A personal reply, usually within one working day. No sales script, no chasing.
A short conversation
A look at the business, your current website and what a good result would look like for you.
A clear recommendation
The leanest sensible next step, with fixed scope and a fixed price. Sometimes that's nothing yet, and you'll be told so.
Prefer email? Write to info@aretemarketing.co.uk.