Meta Ads management
Meta Ads with the creative thinking included.
If your work looks good, Facebook and Instagram can put it in front of people who didn't know they wanted it yet. Arête handles the strategy, the hooks, the copy, the creative direction and the weekly tuning. No more boosting posts and hoping.
From £399 per month, fixed fee
Fit
Is it right for your business?
Made for
- Businesses that need to create demand as well as catch it
- Anyone with something worth looking at: food, rooms, results, products
- Owners who know better creative beats a bigger budget
- Businesses ready to test paid social properly, with an offer and a plan
What it fixes
- Boosted posts that spend money and teach you nothing
- The same tired creative running for months
- No offer or hook strong enough to stop the scroll
- Campaigns set up once and left to drift
Probably not for you if
- Urgent services people search for at the moment of need (that's a job for Google Ads)
- Businesses with no photos, video or offer to build a campaign around yet
What you get
Everything that's included.
Campaign strategy
Audiences, offers and objectives agreed before a penny of budget goes out.
Ad copy
Hooks and copy written for feed, stories and reels. Never lifted from your website.
Creative direction
Briefs for static, video and carousel ads, plus direction on exactly what to shoot.
Pixel and conversions setup
Account, pixel and conversion events set up properly, so every result can be measured.
Structured testing
A plan for testing hooks, angles and formats. Evidence instead of guesswork.
Weekly optimisation and reporting
Budgets, audiences and creative adjusted every week on what the numbers say, reported in plain English.
Pricing
A fixed price, agreed before anything starts.
Management starts at £399/month. Meta lives or dies on creative and testing, which takes more ongoing work than search. That's why it starts higher than Google Ads.
Starting price
From £399
per month, fixed management fee
What moves the price
- Volume of creative and testing
- How much creative you can supply versus what needs briefing
- Number of campaigns and audiences
- Reporting frequency
Your ad budget is separate. It goes straight to the platform and is never marked up.
Process
How the work happens.
Understand
Review the business, the customer, the current website and what a useful result would look like.
Recommend
Set out the leanest sensible route, with clear scope and fixed pricing.
Make
Design and build the website or launch the agreed campaign with tracking in place.
Improve
Use real behaviour and results to refine what matters rather than continuously adding work for its own sake.
By sector
Meta Ads for specific sectors.
The fundamentals don't change. What your customers need to see before they get in touch does. Find your sector below.
Trades and home services
Hospitality and leisure
Professional services
Health and care
Questions
Meta Ads questions
Why does Meta cost more than Google Ads?
Search catches demand that already exists. Meta has to create it, so the creative, the hooks and the testing do far more of the work. That ongoing effort is what the higher fee pays for.
Do I need to provide the creative?
Whatever photos and video you have are a good start. Arête briefs and directs the rest, and if something's missing you'll get a realistic plan to produce it.
Will it work for my business?
It suits businesses with something visual and an offer worth acting on. If it isn't the right channel for you, Arête will tell you and keep your budget out of it.
How much ad budget is needed?
Enough to learn what works. You'll agree a realistic starting budget, and it only goes up when the results earn it.
Start a conversation
Tell Arête about the business and what you want more of.
You will receive a direct reply with the most sensible next step, even if that means recommending that nothing needs changing yet.
A direct reply
A personal reply, usually within one working day. No sales script, no chasing.
A short conversation
A look at the business, your current website and what a good result would look like for you.
A clear recommendation
The leanest sensible next step, with fixed scope and a fixed price. Sometimes that's nothing yet, and you'll be told so.
Prefer email? Write to info@aretemarketing.co.uk.