How much should Meta Ads management cost?

Meta Ads, which covers Facebook and Instagram, is usually priced higher than Google Ads management. That isn't a markup for the name. It reflects more ongoing work, week after week.

Why it costs more than search

Search captures demand that already exists. Someone types what they want and you appear. Meta creates demand by interrupting people who weren't looking. That means the creative, the hook and the offer do most of the heavy lifting. All of it has to be produced. All of it has to be tested.

What the fee should cover

• Campaign strategy: audiences, offers and objectives
• Ad copy and creative briefs for feed and stories
• A structured plan for testing hooks, angles and formats
• Weekly optimisation, based on what the data shows
• Straightforward reporting on spend, results and cost per result

A realistic starting point

For a small business, sensible Meta management starts at around £399/month, with your ad budget kept separate. Go much cheaper and, in most cases, nobody is producing or testing creative. That's the part that makes paid social work.

Is it right for you?

Meta suits businesses with something visual and a clear offer. If it isn't a fit, a good agency will tell you so and leave your budget alone. That honesty is worth more than a low fee.